Hugging Peers

Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention

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Olga Ivanova,Michael Scholz,Verena Dorner
Wirtschaftsinformatik
published

Abstract

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Cite this paper

@article{ivanova2013,
  title = {Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention},
  author = {Olga Ivanova and Michael Scholz and Verena Dorner},
  journal = {Wirtschaftsinformatik},
  year = {2013},
  month = {Jan},
}