On the Assumptions of True Lift Models for Churn Prevention

@article{oechsle2016,
  title = {On the Assumptions of True Lift Models for Churn Prevention},
  author = {Frank Oechsle and Thomas Setzer and Sebastian M. Blanc},
  journal = {MKWI},
  year = {2016},
  month = {Jan},
}

Frank Oechsle et al. (2016). On the Assumptions of True Lift Models for Churn Prevention. MKWI.

Frank Oechsle, et al.. "On the Assumptions of True Lift Models for Churn Prevention." MKWI, 2016.

Frank Oechsle, et al.. "On the Assumptions of True Lift Models for Churn Prevention." MKWI (2016).

Frank Oechsle et al., 2016. On the Assumptions of True Lift Models for Churn Prevention. MKWI.

TY  - JOUR
TI  - On the Assumptions of True Lift Models for Churn Prevention
AU  - Frank Oechsle
AU  - Thomas Setzer
AU  - Sebastian M. Blanc
PY  - 2016
JO  - MKWI
ER  -