Think Twice Before You Buy! How Recommendations Affect Three-Stage Purchase Decision Processes

published

Abstract

No abstract available.

Cite this paper

@article{dorner2013,
  title = {Think Twice Before You Buy! How Recommendations Affect Three-Stage Purchase Decision Processes},
  author = {Verena Dorner and Olga Ivanova and Michael Scholz},
  journal = {ICIS},
  year = {2013},
  month = {Jan},
}