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Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions

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Michael Scholz,Verena Dorner,Andrea Landherr,Florian Probst
ICIS
published

Abstract

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Cite this paper

@article{scholz2013,
  title = {Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions},
  author = {Michael Scholz and Verena Dorner and Andrea Landherr and Florian Probst},
  journal = {ICIS},
  year = {2013},
  month = {Jan},
}