Utilizing a Simple Ontology to Manage Keywords of Contextual Advertising

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@article{lee2007,
  title = {Utilizing a Simple Ontology to Manage Keywords of Contextual Advertising},
  author = {Taesang Lee and Kyongmin Kim and Wonhee Lee and Dongun An and Seungjong Chung and Youngkweon Jang},
  journal = {SWWS},
  year = {2007},
  month = {Jan},
}